Press Release
Every parent wants to do what is best for their baby but there’s so much conflicting advice out there that it’s hard for to know where to begin.
For this reason, Pampers has compiled a five-star panel of experts to identify how parents can best care for their little ones.
The Panel includes: Dr Mpofu (a dermatologist), Dr Hetan Hari (a paediatrician), Sister Lilian (a parenting expert), Leanne Manas (an award-winning TV presenter and mom) and Natasha Clark (a parenting blogger).
Sensory Alert – Dr Hetan Hari.
“Your little one’s sensory experiences shape the way in which his brain and nervous system grow and mature. Crawling, touching, smelling, seeing and hearing brings baby into contact with new sensory experiences that guide his development. By taking care of your baby’s skin, parents ensure that baby can explore his world without the distraction of discomfort. An infant’s nervous system is more sensitive to touch than an adult’s, which means they experience most stimuli more intensely and every experience feels ‘larger than life’. The skin of a newborn differs from that of an adult or older child because it is thinner and more permeable, making it particularly susceptible to extrinsic factors such as dampness. As a result, discomfort in the nappy area can be quite an unpleasant and distressing experience for baby. Therefore a baby’s skin and sensory state requires extra special consideration, especially in the first few years.”
Sensitivity Zones – Dr. Mpofu
“Baby’s delicate skin is extremely vulnerable and as a result, nappy dermatitis occurs in 20% of children under the age of two. The good news is that it can be prevented by protecting baby’s skin, particularly in the nappy area. To ensure baby does not suffer from the discomfort associated with these forms of dermatitis, it is essential to maintain dryness in the diaper zone by limiting the contact of baby’s skin with urine and faeces. This serves to effectively prevent the resulting maceration, or saturation of the skin.”
Advice for Demanding Skin – Sister Lillian
“After baby’s bath, use an ultra-soft towel to gently pat dry baby’s skin and avoid rubbing as this could irritate baby’s delicate skin. On sunny days, protect baby’s vulnerable skin by keeping them in the shade, clothing them in cool yet protective garments and ensuring they are wearing a high factor UV sun screen specially formulated for baby skin.”
Alternatively in winter, protect baby’s skin from cold temperatures and strong winds by ensuring they are well wrapped up against the elements if you go outside. And remember to dress baby in soft, loose fitting, comfortable clothes. This will enable baby to move freely, promote better air circulation and prevent your baby from feeling uncomfortable during the day and night.”
For more information from our 5 Star Expert Panel, tips on how to ensure the wellbeing of your baby’s skin or to share your own experiences, visit www.pampers.co.za.
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